Creating brand potency.
Knot is a strategy firm that brings organizations the insights and clarity to focus and thrive. We ensure you can leverage your brand, with a clearly articulated purpose, promise, and differentiation, in order to orient your team, drive decisions, and add value to your business.
We prepare you for growth and impact.
“The essence of strategy is choosing what not to do.”
Michael Porter
Founder of the modern strategy field
Professor, Harvard Business School
Contact us.
We help organizations when they want to launch a new product, expand into a new market or attract a new audience, avoid commodification, be acquired, merge with another organization, align internally, increase brand awareness, or want to create a brand for the first time.