Unraveling complexities.
We thrive on investigating, defining, and solving brand, market, and product challenges.
Our expertise is in revealing insights.
We determine opportunity, and help you to define what is possible for your brand to stand out and connect with your constituents, whether that is telling your story in a compelling way, positioning you in the market for growth, creating an identity that lives up to the caliber of your ideas, or creating a name that piques curiosity.
Our work includes brand, market, and product strategy, and communication design across all media. We help your organization create significant and sustainable impact.
Leslie Hale, Principal
As a seasoned strategist with more than 25 years experience, Leslie knows that organizations are often too close to their challenges to gain the necessary perspective to make the changes they need. She thrives in complexity, keeps the big picture in frame, while guiding clients to an inspiring, effective strategy that moves their organization forward.
Leslie has a track record of delivering significant results for organizations ranging from startups to multinationals by defining the critical factors for success, designing the right research, leading collaborative initiatives across broad groups of stakeholders, and translating insights into action.
Why Knot:
The Story Behind Our Name
In the Greek legend, the Gordian Knot was the name given to a complex tangle of rope tied by Gordius, the ancient king of Phrygia. According to prophecy, whoever could undo the knot was to rule Asia. Many tried and failed. The knot was hopelessly stuck: it was speculated that perhaps the ends had been spliced together or there were multiple pieces of rope.
No one could solve the undoing of this knot. Then Alexander the Great came along. He accepted the challenge and tried his hand. He stepped back, eyed the knot, and then suddenly drew his sword and in a single stroke he cleaved through and unraveled the knot.
With Knot Strategy, we provide a fresh perspective and divergent thinking to help you tackle business and brand challenges.