Consumer

Amazon
research, naming, positioning, and messaging

Dictionary.com
research

Minwax
research, positioning, and campaign design

Target Corporation
research and storytelling

The Coca-Cola Company
annual reporting and storytelling

Thompson’s Waterseal
research, positioning, and campaign design

Toyo Tires
research, positioning, messaging, digital strategy, and usability testing

Washington State Fair
customer journey mapping, research, positioning, and naming

Hospitality & Real Estate

Bellevue Towers
naming

Carnival Corporation
research and innovation strategy

Daniels Development
brand strategy, naming, positioning, and identity design

Red Lion Hotels
brand strategy, naming, positioning, and identity design

Financial & Professional Services

Avanade
product strategy, positioning and messaging

Safeco Insurance
positioning, naming, identity, and campaign design

Sterling Bank
brand strategy, visual identify, rebrand launch, and campaign strategy

Umpqua Bank
campaign strategy and design

Webster Bank
competitive research and positioning

Weddle Gilmore Architects
brand / business strategy, positioning, naming, messaging, and identity design

Education & Nonprofits

Carina
research, brand strategy, positioning, and messaging

FareStart
research, brand strategy, architecture, positioning, messaging, storytelling, identity and environmental design

Fred Hutchinson Cancer Research Center
annual reports, campaign strategy, and design

Open Arms
positioning and messaging

Pinchot
strategic planning, naming, branding, positioning

Project Evident
business process design and definition

Seattle Public Library Foundation
research, positioning, and messaging

The Nature Conservancy - Climate Change
research, positioning, and messaging

University California Santa Barbara- College of Engineering Climate Change Initiatives
positioning, and messaging

Upaya
research, positioning, and messaging

Ontario Tourism Education Corporation
user research, product management, usability, brand integration

Manufacturing

Avery Dennison - Sustainability
research, positioning and messaging

Herman Miller
product positioning, digital consumer strategy ,and campaign design

The Boeing Company
product positioning and naming, brand management

Weyerhaeuser
product strategy, naming, positioning, messaging, and campaign design

Technology

Aero Intel
brand strategy, naming, positioning, and messaging

Care Innovations, joint venture of GE & Intel
research, product and brand strategy, positioning, messaging, and digital strategy

Fluke Corporation
research, product positioning, digital consumer strategy and campaign design

Microsoft
business process design, naming, product positioning, messaging, and campaign strategy

Philips
market and brand strategy, product positioning, and messaging

T-Mobile
research, customer journey mapping, innovation design, and usability testing