Research & Insights

When building a brand, knowing where you are in the context of an ever-changing market, who your audience is and what they care about, and what your foundational strengths are, is all a part of what we help discover through research – both the realities and the possibilities. 

• Market intelligence – competitors, trends, and disruptors

• Consumer insight and experience mapping

• Internal, brand, and competitive assessment

Brand
Strategy

Understanding your value to the market, we develop a brand strategy that positions your brand for where you want to grow, defines who you are – your purpose, and personality – and positions your brand to stand out from your competitors – in a way that makes sense to the audience you want to attract.

• Market positioning – how to stand out from your competitors

• Brand platform & identity design

• Brand architecture – how your products relate to each other

• Strategic planning – how to move in the direction you want

Brand
Narrative

Out in the world, a brand is in conversation with consumers and the more relatable you are and the more interesting your story is, the more consumers will listen and be attracted to your brand. It starts with your name.

• Naming – organization, division, program, product or service

• Brand tone of voice

• Brand story, messaging and taglines

Brand
Activation

A great brand strategy makes your communications clearer and straight forward. Consistent use of messaging can align your organization, amplify your voice, and bring your brand to life.

• Employee engagement

• Product launch

• Organization, brand, and market planning

• Strategic communications

• Content planning